“Essentially, Matchbook is like Foursquare or Yelp, minus the check-ins, reviews, and social networking — just a simple bookmarking feature for favorite places. While this may sound a bit too pared-down for the taste of tech enthusiasts, you have to remember that there are a lot of people out there who don’t use Foursquare, who aren’t comfortable or used to checking-in at every place they visit, or voraciously social networking while on the go. So Matchbook offers users the ability to organize all of their to-dos by neighborhood on a map layout, search bookmarks for date spots, find the best of those bookmarks, along with top places flagged by other users — to name a few.”